Advertising and marketing for the food and beverage sector.
EDDM postcard created to advertise and incentivise new and existing customers to stop in for lunch.
A franchisee was looking to open the first RTP food truck. She wanted the wrap design to push the current brand toward the contemporary realm. None of the photos are my own.
RTP Corp. changed hands, The new owners wanted to quickly and quietly migrate the brand look & feel starting with these free standing inserts. Presented with several options for the Pepperoni Parmesano, they liked this design. Subsequent ads were to follow its look and feel, until the full brand refresh was completed. After, they wanted to explore new campaigns/looks. The “King of the West” creative was a concept piece I came up with to reach their target demographic—18–30 year olds.
A trifold menu mailer for a fictitious eatery. Used in a robust marketing kit Overstreet assembled to educate and highlight marketing collateral, printing costs, vehicles as well as showcase original design concepts to underscore the point of turnkey availability.
This small “Mom & Pop” shop, Che-Lo—had no identity whatsoever when they contacted my company, just before their grand opening. I was asked to come up with the logotype, menu board, “how to order” guide and a variety of other in-store & marketing pieces, post haste.